The Board is collectively responsible to the Company’s shareholders for the long-term success of the business and for its overall strategic direction, its values and its governance
The Board is co-chaired by the founders and composed by executive directors with functional responsibility and non-executive directors that will provide strategic direction to guide the board.
Carlos and Roberto form a well balanced partnership of corporate and entrepreneurial experience and share a passion for innovation. Their expertise complements each other to tackle the uncertainties and the knowledge to build a powerful brand and manage a complex business environment
CO CHAIR AND SUPPLY CHAIN
& OPERATIONS DIRECTOR
ROBERTO GIOVANNETTI, Hong Kong, SAR
Roberto is an expert in market opportunity assessment and consumer insights as well as product innovation development and deployment. He is the former Head of Global Innovation Centre and Director of Fresh & stimulation in the Asia-Pacific region at BAT.
CO-CHAIR AND MARKETING
& STRATEGY DIRECTOR
Carlos Luchsinger, Portland, USA
Carlos is an expert in business strategy and public policy interface. He is an entrepreneur and consultant with experience in FMCG and political & public benefit branding. He has collaborating Coca Cola, P&G, BAT, J&J FIFA and MLB as well as global NGO’s, multilateral organizations, universities and national & local governments.
PIERRE SWART, LONDON, UK
Pierre is a business innovation expert. He is the former Global Head of Innovation Delivery in the Next Generation Smokeless category at BAT where he lead the team to deliver innovative products in this new category and set up the manufacturing required facilities. He is currently the CEO of CCDS and a strategic investor in ZEAL
PHILIP KWOK, HONG KONG, SAR
Philip is an expert in product development with 20 years of experience in manufacturing & international commercial. He is the founder and CEO of KCF a global supplier of Lighters and smoking accessories and a strategic investor in ZEAL
BOB PARTRIDGE, HONG KONG, SAR
Bob is a senior financial advisor with extensive experience in multinational corporate finance. He led the global expansion of Coffee Bean & Tea Leaf as CFO and retired as managing partner of EY financial services.
MARC RIERA, AMSTERDAM, NL
Marc is an expert in branding, consumer experience design and retail marketing. He served as global design director of Jordan and the North America retail design director at Nike. He has collaborated with numerous agencies on brand, strategy and retail initiatives as well as being the senior director of creative strategy at the Portland design agency SET.
LAURIE MILLER, ITHACA,USA
Laurie is an Associate Director at the Cornell Institute for Public Affairs –CIPA- responsible for the Capstone projects that engage Cornell resources with multiple policy initiatives across the US and the world. Laurie advises on federal, state and international regulation and policy.
Legal and financial counsel
TRADEMARK & PATENT
Lloyd Pollard, Portland, USA
Lloyd is an expert in intellectual property and a legal practice in US & international patent and trademark applications with experience in technology, packaging and innovations. Lloyd is partner at the Portland firm Ganz-Pollard.
Chip Lazenby, Portland, USA
Chip is an experienced US lawyer that has served as general counsel for the Governor of Oregon, Portland State University and Multnomah County.
Pablo Bieger, Madrid, Spain
Pablo is an expert in corporate law with ample global experience having been managing partner of leading global law firms in Spain, including Clifford Chance and Olswang.
TAXATION & ACCOUNTING
Stefano Passarello, Hong Kong,SAR
Stefano is the managing partner of P&P ltd an accounting, taxation and corporate service firm with special knowledge of Hong Kong and China. Stefano is based in Hong Kong
Head of Design
CIRO DÁVILA, Milan, Italy
Senior Industrial Designer, expert in product innovation and manufacturing processes. Holder of international design awards and mentions such as: Winner of a Challenge with the project: Sound Ride (www.innonative.com), winner of the public vote with the project: Buendia Library (University of Palermo - Argentina), Winner of the special mention with the project: Wishbone (Salao Design - Brasil), Winner of the Eureka award with the project: Currican (Venezuela)
Master in Design and Engineering in the Politecnico Di Milano
DIEGO CHUECOS, MILAN, ITALY
Industrial Designer. Incoming Honors Graduate from Los Andes University (ULA).
Strongly motivated by the Innovation field.
GRAPHIC DESIGNER AND
DUriana Rodriguez, Merida venezuela
Senior Graphic Designer graduated with honors from Los Andes university (ULA), MA Packaging Design (Elisava - Barcelona,Spain)
Cofounder of Araguaney Design Studio
International publications of editorial books and projects showcased in several design books and magazines.
WEB DESIGNER AND
Gabriel RODRIGUEZ, Fort Collins, USA
Entrepreneur and innovator founder of Seasons Boards and Araguaney Design Studio.
Multiple design collaborations. Products exhibited at Instituto Europeo di Design, Primavera Sound Festival, In(3D)ustry, and Museu del Disseny Barcelona, Spain.
Quality control experience at BMW. Currently, operations and production manager for E-Flux.