International Sales Director


As International Sales Director of ZEAL LAB LIMITED, Ramon leads the commercial strategy and drives its execution across all markets and channels, supporting as well the long-term strategic business planning and launching new products or services into the markets while ensuring customer service standards are high and continually improving.

Ramon is a senior global leader with over 20 years of experience in top CPGs, FMCGs and Technology companies in Latin America and Asia, performing roles of Executive Direction in Marketing and Sales. Passionate for creativity and innovation, has successfully led talented teams in building & developing strong Brand Portfolios and effective Communication Strategies for Consumer, Shopper and Customer.

Ramon worked for DIAGEO in Colombia and Venezuela as Marketing & Innovation Executive Director leading the commercial transformation of the Andean Region and developing innovative additions to local product portfolios. He has also driven the growth of the mobility-tech startup NEKSO Inc. throughout Latin America as its Commercial Director and advised tech startup BLANCLABS Inc. in several projects as Senior Consultant.

Previously he had an extensive career in British American Tobacco (BAT) in Venezuela and South Korea, leading the Marketing, Trade Marketing and Sales areas as Executive Director; strengthening its brand portfolios through innovation while driving and consolidating the leadership on these two key markets.

Ramon graduated as Mechanical Engineer from Universidad Metropolitana in Caracas and holds a postgraduate degree in Marketing and Business Administration, from IESA, as well as a vast professional training in Leadership and Management.

Being his personal purpose “Building to Transform“, he is a serious fan of Films and enjoys appreciating world cultures through traveling and gastronomy. Dedicates all the time possible to his two daughters and wife, which he defines as gravitational center of his life.