DURIANA RODRIGUEZ

Packaging Director and
GRAPHIC DESIGNER

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As the Packaging Director and Graphic Designer of ZEAL LAB LIMITED, Duriana is in charged of the development of packaging from concepts to production. She also takes leading roles in graphic design projects from social media and general communication to key presentations.  

Duriana is very creative with strong abilities on Adobe software. As a senior graphic designer, her expertise on graphic storytelling and team management is key to every piece of graphic material.

Cofounder and Art Director of Yoy Design Agency with Over 5 Years of experience in Packaging Design and 8 years of experience in Graphic Design.

From 2017 to 2018 worked as packaging designer at Supper Studio, Madrid, Spain. During 2015-2016 was the responsible for all packaging projects at Larsson-Duprez, Barcelona, Spain. In 2016 worked as a freelancer packaging and graphic designer.

During 2014-2015 worked at CBA Graell (Grupo Ogilvy), Barcelona, Spain as a junior packaging designer. 

From 2010-2013 was a Graphic Designer in charge of editorial design and advertising projects at Graficas Portatitulo, Merida, Venezuela.

She has multiple design prizes including a gold Vertex Award in 2018 while working at Supper Studio Design for the project “Nachos Texmex, El Corte Ingles”, nomination to the Ei! Professional Edition Awards ELISAVA 2015, winner of a poster design for United Nations, Venezuela for a sensitization campaign about home violence. 

International publications of editorial books and packaging design projects showcased in several design books and magazines such as The Dieline and Packaging of the world.

Duriana graduated with honors from Los Andes university (ULA) Merida, Venezuela.  She holds a MA, in Packaging Design and Strategies (ELISAVA - Barcelona,Spain) and MA in Art Direction and Graphic Creativity (CICE - Madrid Spain).

Duriana’s creative personality encourages her to travel and to be outdoors. On her free time, she loves to create illustrations and have fun with family and friends.