Co Founder / Marketing Director


Carlos is an expert in business strategy and public policy interface.

He is an expert in brand creation with work in FMCG as well as political & social benefit strategy.

He has collaborated with leading world brands as well as global NGO’s, multilateral organizations, universities and national & local governments.

Carlos holds a Master in Public Policy from SIPA at Columbia University and advance training in marketing strategy at the Kellogg School at Management.

Carlos founded Zeal, is Managing Director of Zeal Technologies and is responsible of Zeal Strategy and the Green Jay brand.

Carlos is the co-founder of Dialogistica where he served as head of strategy and managing director, before leading the US practice in NY.

Dialogistica’s expertise is branding in highly regulated and controversial markets and environments. Here Carlos developed experience driving global brands and managing high performance teams, developing strategy and relationships for companies and organizations like Coca-Cola, Procter & Gamble, Pfizer, Johnson & Johnson, BAT, FIFA and MLB and managed large teams in multiple markets in the Americas and Europe

Before branding and strategy Carlos roots are in policy has Communication Policy Director at Venezuela’s investment promotion agency. He also has extensive research work in policy and regulation with IDEA, IESA and Cornell University. Through this work came the idea to develop a strategy to enter the cannabis space that was coming to life thanks to grass roots efforts, politics and policy, He has developed in this time extensive insights and knowledge of the new Cannabis space.

Bachelor in Philosophy from the Universidad Catolica Andres Bello (UCAB) Caracas

Master in Public Policy from Columbia University in NYC

Advance trainning in integrated marketing from the Kellog School of Business in Eveaston, IL

Carlos lives with his wife Melissa and their son and daughter in Portland, Oregon. He enjoys sports and outdoors;  he is an avid runner with 9 marathons and a baseball coach in the South East Portland little League

His guilty pleasure is strain and insight hunting in Pacific North West cannabis retail